Web content management systems are often used for storing, controlling, versioning, and publishing industry-specific documentation such as news articles, operators' manuals, technical manuals, sales guides, and marketing brochures. A content management system may support the following features:

• Import and creation of documents and multimedia material
• Identification of all key users and their content management roles 
• The ability to assign roles and responsibilities to different content categories or types. 
• Definition of the content workflow tasks, often coupled with event messaging so that content managers are alerted to changes in content. 
• The ability to track and manage multiple versions of a single instance of content. 
• The ability to publish the content to a repository to support access to the content. Increasingly, the repository is an inherent part of the system, and incorporates enterprise search and retrieval. 
• Some content management systems allow the textual aspect of content to be separated to some extent from formatting. For example the CMS may automatically set default color, fonts, or layout.
  

Content management systems take the following forms:

1. a web content management system is software for web site management - which is often what is implicitly meant by this term
2. the work of a newspaper editorial staff organization 
3. a workflow for article publication 
4. a document management system
   
5. A Media Assets Management System.
6. a single source content management system - where content is stored in chunks within a relational database

A CMS facilitates document control, auditing, editing, and timeline management.

A Web CMS provides the following key features:

• Automated templates
• Create standard visual templates that can be automatically applied to new and existing content, creating one central place to change that look across a group of content on a site.
• Easily editable content
• Once your content is separate from the visual presentation of your site, it usually becomes much easier and quicker to edit and manipulate. Most CMS software include WYSIWYG editing tools allowing non-technical individuals to create and edit content.
• Scalable feature sets
• Most CMS have plug-ins or modules that can be easily installed to extend an existing site's functionality.
• Web standards upgrades
• Active CMS solutions usually receive regular updates that include new feature sets and keep the system up to current web standards.
• Workflow management
• Workflow is the process of creating cycles of sequential and parallel tasks that must be accomplished in the CMS. For example, a content creator submits a story but it's not published on the website until the copy editor cleans it up, and the editor-in-chief approves it.
• Document management
• CMS solutions may provide a means of managing the life cycle of a document from initial creation time, through revisions, publication, archive, and document destruction.

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